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5 Focus Areas During COVID19

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I believe there are five basic areas to focus on first and make change.

   1. Examine your Mindset- Do you believe in your ability to survive and be successful? Are you prepared and open to the new opportunities that exist? This is a time to invest wisely – but first on yourself and your mindset!

   2. Back to Class- The best investment you can now make is to increase your knowledge: read, attend a class or seminar, gain new knowledge, learn new skills, and even get a coach! And don’t forget your team – is there any training that will improve their performance – customer service skills, sales, communication and team building? These are critical areas to examine.

   3. Know your Numbers- Numbers are the language of business; know your key indicators and what drives the indicators. It is not enough to have your bookkeeper run the monthly balance sheet; you need to know the numbers. To know your results and the meaning, you will need to test and measure the key indicators of your business.

   4. Market, Market and Market some more- This is not the time to trim your marketing budget; you should have solid data that allows to pin-point the marketing that targets the best results. You cannot afford to “spray and pay.” You have to know what works and what does not work; you need to measure the results of all marketing campaigns and repeat the successful ones. Do not highlight discounts or reduced prices. Showcase value and unique product/service offerings. Take advantage of low-cost as well as “no cost” marketing techniques.

   5. Protect your Home Turf- These are your current clients/customers. You should be building a loyalty fence around this group, and you should give them no reason to even think about competitors. Everyone in your company has to know the value of each client and treat them as if they are the most important part of your business – if you don’t know how they feel about you and your business, simply ask and listen.

We have many choices with the directions we take our businesses in, and the choice is always ours. Some say it will get worse before the economy rebounds, but my question is, “Will you be prepared?” How are you going to come out a winner when the economy rebounds? 


The choice is all yours; what will you do first? What will you change?

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I am a certified Business Coach with ActionCOACH, the World’s #1 Business Coaching Franchise (Entrepreneur Magazine, Jan. 2004 & 2005). As your coach, I will be working with you in five key areas. The emphasis on each area depends on your needs, the type of business you have, and your goals. The key areas are: Sales; Marketing and Advertising; Team Building and Recruitment; Systems and Business Development; and, Customer Service. My goal is to help small business owners, such as yourself, spend less time working in your business and more time working on your business. In the end, you’ll be spending less total time working and will be making more money. I’d also like to help you put the FUN back in your business and your life. As a small business owner myself, I know what it is like to worry about the day-to-day survival of the business and making the amount of money needed to run my business and personal life. I understand what it’s like to put in long hours and wonder what happened to the dreams and vision I had for my life and future. I am here to help you change all of that. We will work together to redefine your dreams and vision, and then we will put into place the necessary systems, strategies, and tactics that will allow you to turn your business venture into a thriving, successful one.